Rita and Joy

Rita & Joy is a fun side project I created in 2020-2021. My own line of eclectic handmade earrings. Creating colourful, fun and funky accessories became a passion of mine and everything from the making of the earrings through to the branding, social media and e-commerce was done by me.  

 All aspects of the branding and packaging were bright and cheerful with a retro edge to reflect the designs found in my earrings. The use of similar fonts, colours and logos across all aspects of the brand has created a cohesive, easily recognisable identity.  

My creations were available through my online Etsy store and the Newcastle based retailer, Fever Dream.